Analyticsworks for mKhoj

India-based mobile advertising company mKhoj made its first public appearance in the media today. It has announced an interesting and novel way of advertising, that’s not only innovative but affordable to the pockets too. Now Mumbai residents can access deals from thousands of brands, retailers and merchants across the city.

All you need to do is type in key search words like the ‘product’ and the ‘location’ and SMS it to mKhoj (at 6767777). And voila get ready to see a collection of the best deals for that product in and around the locality, on your screens.

The key to success of the platform is its ability to track return on investment by individual advertisers on the money they spend on running their deals at mKhoj. Analyticsworks helped mKhoj in achieving this by providing state of art business intelligence solution using its product Analytics Studio. Advertisers can also know the views they are getting on its active deals, what kind of searches users are making who are getting their offers, what is the overall traffic at their categories and location.

The above list is just a sample, the actual implementation has covered the entire business of mKhoj, enabling them to effectively manage Sales, Usage, User Behavior, Operations, Promotion Inventory and Content Quality.

We wish mKhoj a great success in providing mobile advertising for the India market.