Saturday, May 13, 2006

Marketers and analysts—bridging the communications divide

Check out this article from senior members at Fair Issac. It highlights the common disconnets that Analytics and Marketing teams have along with their possible solutions. his is on the same line as the importance of having a strong linking between Business and Business Intelligence. I have personally observed this within my career. This article is must read for people in Marketing and using (or planning to use) Analytics for decision making.

Read full article.

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