Early adopters of Analytics in Mobile VAS
One of AnalyticsWorks' clients in the Mobile VAS (Value Added Services) domain generates over 16 million data transactions per day. At an average record size of about 1KB per transaction, this translates to a database of roughly 480GB per month. In terms of storage this is not an expensive affair at today's storage costs. However, it translates to a nightmare for decision makers looking for high level business and revenue trends in an ocean of transactional details.
To keep the information retrieval scalable, the need for a good warehouse design cannot be overstated. With high growth in Mobile, Media and Advertising companies, their information systems are growing at an equally furious pace.
Early adopters for Business Analytics in Mobile and Media companies have a distinct advantage of developing and sharing a Business Intelligence discipline within the organization to gain a bigger piece of the market pie. It allows decision makers to focus on modifying and creating strategies by having a robust automated solution for fact-finding. The short learning curve and the initial investment in an Analytics solution is easily offset by the improved Business Performance resulting from speed of Analysis and the value of insights which are currently unavailable.