Mobile Users - A Goldmine for Advertisers

According to a recent survey, the mobile users are thrice as affluent as non-owners in India. Experts believe the people who are using mobile phones are more shopping freak, open for new offers, ready to take up various kinds of financial products and latest consumer items.

Consider these facts from IIMS Dataworks’ Invest India Incomes and Savings Survey 2007:

• Over 46 per cent of earners from the country’s 73 million households with mobile phones could be in the market for life insurance in the next 12 months (27 per cent will definitely buy life insurance, the rest are considering it);

• Over 10 million earners from these households will be in the market for mutual funds and another 7 million will be looking to buy equity, in either the primary or the secondary markets.

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Mobile based marketing can be one of the effective mediums to target this segment. This gold mine needs to be tapped carefully with non intrusive manner or gratification based consent.
Organizations doing mobile based interactions with their subscriber base should start investing in performing user profiling / segmentation and start monetizing their traffic using mobile advertisement. Analyticsworks has a great solution to address this need.