Early adopters of Analytics in Mobile VAS

One of AnalyticsWorks' clients in the Mobile VAS (Value Added Services) domain generates over 16 million data transactions per day. At an average record size of about 1KB per transaction, this translates to a database of roughly 480GB per month. In terms of storage this is not an expensive affair at today's storage costs. However, it translates to a nightmare for decision makers looking for high level business and revenue trends in an ocean of transactional details.

To keep the information retrieval scalable, the need for a good warehouse design cannot be overstated. With high growth in Mobile, Media and Advertising companies, their information systems are growing at an equally furious pace.

Early adopters for Business Analytics in Mobile and Media companies have a distinct advantage of developing and sharing a Business Intelligence discipline within the organization to gain a bigger piece of the market pie. It allows decision makers to focus on modifying and creating strategies by having a robust automated solution for fact-finding. The short learning curve and the initial investment in an Analytics solution is easily offset by the improved Business Performance resulting from speed of Analysis and the value of insights which are currently unavailable.

Analyticsworks for mKhoj

India-based mobile advertising company mKhoj made its first public appearance in the media today. It has announced an interesting and novel way of advertising, that’s not only innovative but affordable to the pockets too. Now Mumbai residents can access deals from thousands of brands, retailers and merchants across the city.

All you need to do is type in key search words like the ‘product’ and the ‘location’ and SMS it to mKhoj (at 6767777). And voila get ready to see a collection of the best deals for that product in and around the locality, on your screens.

The key to success of the platform is its ability to track return on investment by individual advertisers on the money they spend on running their deals at mKhoj. Analyticsworks helped mKhoj in achieving this by providing state of art business intelligence solution using its product Analytics Studio. Advertisers can also know the views they are getting on its active deals, what kind of searches users are making who are getting their offers, what is the overall traffic at their categories and location.

The above list is just a sample, the actual implementation has covered the entire business of mKhoj, enabling them to effectively manage Sales, Usage, User Behavior, Operations, Promotion Inventory and Content Quality.

We wish mKhoj a great success in providing mobile advertising for the India market.